If you haven’t heard about Green Tec Awards by now, then let’s get this out the way first. In 2008, two German engineers came together and thought that inventions and initiatives that support the protection of our resources and environment should be rewarded just like any other award show does with artistic achievements. Every year, companies, organizations, brands and private persons can apply for it with their good deed and are then nominated in 15 different categories such as energy, constructions & living, lifestyle or travel after undergoing a critical analysis by a renowned jury filled with members out of the industry. The highlight of every year is the actual award event where the winner of each category is honored under the spotlight of press, media, and VIPs.
If you have been following the latest fashion trends lately then it is impossible to ignore the gingham shirts and suits in different pattern sizes and colors. For those who still remember Sean Connery wearing a red and white gingham shirt with his swimming trunks in the 1963 James Bond movie From Russia with Love, or Marilyn Monroe combining her gingham men shirt tied up over her jeans in the 1950s might realize just now how long this cloth has been around. But its history goes back much further.
Whenever we work on a new suit style, we often start with a fabric or pattern that catches our eye. We then discuss cuts and variations that we decide to offer to customers. Most of our inspiration derives from what we see on social media, but sometimes, the input comes from our customers directly.
But let’s start from the beginning.
Our Fall Winter collection was mainly influenced by Scottish patterns that included plaid, windowpane and structured materials such as velvet or corduroy.
In October 2015, we teamed up with Ava Pivot and her team to shoot our Spring Summer 2016 collection “Bohemian Blue in a British Retrospect in beautiful Berlin. The location we chose for the shoot was the beautiful nHow hotel, pop art hotel held in pink and located right at the river Spree.
If you have never heard of it before, and you would love pink modern art then this hotel is definitely the place to book. Continue reading…
In December, we had the honor to team up with Antwerp’s famous blogger Matthias Geerts.
There is a lot to say about Matthias and his style and why he is in favor of 90k IG followers.But it is by far a bigger pleasure to watch his feed and read his blog and come to the conclusion that yes, he is representing the style of a fashion conscious average young man.
Ever since Lewis Hamilton attended the British GQ Men of the Year event in a shirtless tuxedo outfit, it must be obvious to even non-fashionistos that a lot has changed with black tie dress codes lately.
Wether we can thank a new breed of celebrities from, let’s say, less conservative branches that are now honorees of rather conservative award ceremonies, or blame it on a new discovered urge for individuality – we do not know. Former no-gos like tattoos, sneakers, and chunky man-jewelry are now spotted on red carpets, and it is socially quite alright. So, it’s a fact that more and more young gents are sparking up the golden rules of evening wear – and we love it.
About one year ago, we decided to integrate menswear bloggers to our marketing strategy. After watching the incredible rise of Daniel Wellington watches thanks to a strong blogger network, we reached out to their PR agent hoping to get any initial contacts.
This is how we met Dathias Godfrey who was quite new in the blogger world back then but with incredible potential as we soon noticed.Meeting Dathias personally was as fascinating as his own blog is, full of surprise. At 5’8 and very slim built he does not speak much but what he says is carefully chosen and spontaneous at the same time. And still, he is a communicator, a social connector who networks 24/7, always finding something or someone new to experience or connect with – online or in person.
But who is this smart–looking kid who said, “I can help getting DARKOH to the top!“ At our first meeting with a self-confidence that left us so speechless hat we had no choice than to give him a try.
Dathias always knew he wanted to work in fashion and lifestyle marketing, and even though he studied Advertising/Public Relations at Michigan State University, the city that most inspires him is New York.
“The city has amazing style”, he says.”There’a nothing more inspiring than to walk through the city and look at people, billboards and art to create new ideas, or hang with fellow bloggers.”
After working with renowned brands such as Calvin Klein, Perry Ellis and Uniqlo just to name a few, Dathias has developed his own unique style with a sense for purity and distinguish elegance with a smart twist just enough to still embrace the “wow”-moments at social gatherings.
His own blog Man Moment Journal has grown a tremendous audience and his instagram account constantly gaining new followers, which encourages him to always outdo himself with any new post.
Dathias has been working with us for almost a year now. What once started out as a Digital Marketing Coordinator has now grown into a company integration which exceeds the usual formal business exchange. He has become a creative member of our team and a DARKOH ambassador who has a feel and a sense for the brand and its strategy.