Introducing: The Modernist – Formalwear Dedicated to the 1960s Masculinity

Posted on December 4, 2016


Shortly before the holidays, we have the pleasure to introduce our new formalwear collection called The Modernist.

Inspired by the same 1960s icons who we dedicated our Fall/Winter 2016 collection such as Steve McQueen, Marlon Brando and Ryan O’Neal, the collection reflects masculinity and confidence as well as a sense of sensitivity and vulnerability.

Continue reading…

The New Game Rules Of Black Tie Attire

Posted on December 6, 2015


The Game Changers

Ever since Lewis Hamilton attended the British GQ Men of the Year event in a shirtless tuxedo outfit, it must be obvious to even non-fashionistos that a lot has changed with black tie dress codes lately.

 

Lewis Hamilton GQ

 

Wether we can thank a new breed of celebrities from, let’s say, less conservative branches that are now honorees of rather conservative award ceremonies, or blame it on a new discovered urge for individuality – we do not know. Former no-gos like tattoos, sneakers, and chunky man-jewelry are now spotted on red carpets, and it is socially quite alright. So, it’s a fact that more and more young gents are sparking up the golden rules of evening wear – and we love it.

 

So what are the new rules? Continue reading…