In November, we had the pleasure to collaborate with Blogger and menswear insider Marc from The Dapper Report. He was very specific with which suit he wanted to blog, our plum double breasted suit. Nothing wrong with it; however, we thought he might be going for an easier suit, such as our single breasted Winter suit as doubles are still very rare on the streets in Europe, especially a six button one.
But knowing that he is a Pro, so we were not surprised over the superb outcome. But see for yourself.
In July, we met up with Swedish blogger Umit Obeyd (@umitobeyd) to provide him with our denim suit for a fashion shoot in Germany. He styled it with accessories from BOSS and Neckwear. We think he is looking mighty dapper..
Influencer Chez Rust was the first European blogger who DARKOH collaborated with. It was his stylish “the boy from next door is actually a model” way, which caught our attention way before we noticed that his images were one of the most reposted ones (@chezrust). Chez Rust rocked our maroon wool suit in December, which drew lots of attention in the IG world:
We then had the pleasure to interview Chez for December issue of US magazine FSHN Magazine, where he told DARKOH founder Joyce about his beginnings and his goals. We will soon hear more about this striving blogger but in the meantime, check out his latest entries on his blog.
About one year ago, we decided to integrate menswear bloggers to our marketing strategy. After watching the incredible rise of Daniel Wellington watches thanks to a strong blogger network, we reached out to their PR agent hoping to get any initial contacts.
This is how we met Dathias Godfrey who was quite new in the blogger world back then but with incredible potential as we soon noticed.Meeting Dathias personally was as fascinating as his own blog is, full of surprise. At 5’8 and very slim built he does not speak much but what he says is carefully chosen and spontaneous at the same time. And still, he is a communicator, a social connector who networks 24/7, always finding something or someone new to experience or connect with – online or in person.
But who is this smart–looking kid who said, “I can help getting DARKOH to the top!“ At our first meeting with a self-confidence that left us so speechless hat we had no choice than to give him a try.
Dathias always knew he wanted to work in fashion and lifestyle marketing, and even though he studied Advertising/Public Relations at Michigan State University, the city that most inspires him is New York.
“The city has amazing style”, he says.”There’a nothing more inspiring than to walk through the city and look at people, billboards and art to create new ideas, or hang with fellow bloggers.”
After working with renowned brands such as Calvin Klein, Perry Ellis and Uniqlo just to name a few, Dathias has developed his own unique style with a sense for purity and distinguish elegance with a smart twist just enough to still embrace the “wow”-moments at social gatherings.
His own blog Man Moment Journal has grown a tremendous audience and his instagram account constantly gaining new followers, which encourages him to always outdo himself with any new post.
Dathias has been working with us for almost a year now. What once started out as a Digital Marketing Coordinator has now grown into a company integration which exceeds the usual formal business exchange. He has become a creative member of our team and a DARKOH ambassador who has a feel and a sense for the brand and its strategy.