DARKOH is a young menswear brand that combines impeccable aspects of bespoke tailoring, with advanced elements of retail merchandising. The philosophy behind DARKOH is to offer suits that are following English suit tailoring guidelines as a ready-to-wear product to the new generation of fashion-conscious men. DARKOH strives to cater to the rising diversity of men’s individual style, by combining these different facets into one collection by using high-quality suiting cloth from renowned European mills)
Launched by German designer Joyce Darkoh in 2013, the label derived from her bespoke tailoring background. A graduate of Germany’s prestigious Modeschule Schloss Eller, Joyce spent over a decade refining the art of the perfect suit by catering to a large clientele with individual requirements. As a result, she has become one of the very rare females in a male-dominant branch of bespoke tailors and designers, who exclusively focuses on men suiting.
In response to the high demand for in-between sizes and body shapes, (which require made-to-measure services) and the request for instant product availability, Joyce collaborated with renowned patternmakers who have worked with Saville Row tailors, as well as for the garment manufacturing industry.
Sustainability becomes a more and more important factor in consumers lives; therefore, DARKOH has integrated the economic thought by using materials that are free from animal testing and include production and dyeing processes with ecological and fair trade considerations.
As a result, DARKOH has become a trend oriented menswear suit brand that offers bespoke quality as a comparably affordable and, more importantly, a lasting product for the economical conscious gent.
In February 2014, DARKOH launched its Fall Winter 2014 collection at NYFW with an enormous press and media response; two further successful shows followed for Summer 2015 and Fall Winter 2015. DARKOH was featured in media sources such as Men’s Health, Nylon Guys Magazine, WWD, David Magazin, D’Scene. DARKOH has been seen on celebrities, such as Black-ish actor Marcus Scribner, comedian Marlon Wayans, NFL linebacker James Anderson, actor and TV host Terrence Jenkins, German TV host Thore Schoelermann, celebrity choreograph Marvin A Smith, top groups Culcha Candela, Magic!, and internet star Brock O’Hurn, just to name a few.
In May 2015, DARKOH signed with the renowned German PR agency Reichert+ Communication and successfully launched the label in Europe with a first participation at an exclusive Berlin Fashionweek event. DARKOH has also become one of the few European menswear brands to establish an exclusive network of international influencer to promote menswear blogger collaborations in Germany.
And many more collaborations and pop-up projects are in store for 2017.