The DARKOH label was founded in 2013 by fashion designer Joyce Darkoh and made a name for itself on the American market with three NYFW shows and influencer marketing. The goal at the beginning was to present the suit wearer from his casual side. Many American bloggers at the time marketed the street style trend with colorful and pattern-rich suits, so that the brand gained a good reputation via influencers and celebrity placements. Meanwhile, the brand stands for fashionable color combinations and a slim silhouette.
In 2014, the company entered the German menswear market, which at that time was still very virgin, one reason why DARKOH was able to position itself well at the market.
In 2016, Joyce Darkoh founded the DARKOH GmbH to prepare the men’s suits for entry into the online trade. Marked by the high demand in the evening and wedding area, the brand specialized in 2018 in this market niche. In early 2019, a small evening suit collection of 48 units was placed at the retailer Engelhorn in Mannheim. In March 2019, DARKOH opened a pop-up store in Berlin Mitte for five months to test the B2C market. Currently, the Brand is expanding its business to cater the wedding and formalwear market.
FABRICS & MANUFACTURE
The label DARKOH has been dealing with the issue of sustainability for some time, an important aspect that also plays a major role in suit wear. The designer deliberately refrains from using materials containing toxins, pollutants and animal skin products.
She draws the distinctive fabrics of her collection from textile manufacturers in Europe who are committed to the sustainable production and processing of fabrics for traditional and environmentally friendly reasons. A large part of the formal fabrics is produced in small quantities at a tie weaving mill in Krefeld. All suits are made with attention to detail at a family business in Slovakia. The business relationship with the production place is friendly and based on frequent exchange.The close relationship with all suppliers is as important to the designer as the personal connection to their customers
Wearing a suit is not an obligation, it is a privilege.